Use a Digital Transformation Framework can be used to:
- Identify opportunities for growth
- Identify opportunities for innovation
- Identify new sales opportunities
- Employ the most effective marketing tactics for your business
- Understand if and how you can take on your digital competitors
- Identify capability gaps
- Select or create the right technology to deliver transformation
- All using data driven decision making.
USE DATA TO DIAGNOSE THE BEST OPPORTUNITY FOR BUSINESS GROWTH
Creating a vision and a clear journey as well as expressing the value that brings to your customer, is crucial when delivering change. This process is significantly simplified and structured using this framework.
CALCULATE EXACTLY WHAT THE CUSTOMER WANTS
A framework helps you calculate the volume of customers in the market you wish to grow in, identifies the tasks the customer is trying to achieve and tests if the customer would buy your proposition over that of your competitors.
EVALUATE YOUR COMPETITORS
Don’t waste your resources taking on battles you can never win. Understand your competitors’ propositions, calculate their online force and find a niche you can own.
MAKE PLANS THAT ARE ACHIEVABLE WITH THE RESOURCES AT HAND
Leverage what you have to get what you need. Your organisation’s available resources play a key role in how your digital transformation journey will map out. Time, talent for innovation and cash availability can all be leveraged to your advantage.
DEFINE YOUR BASELINE
All transformation journeys have a starting place – where you are now in the digital marketplace. Use data to define that position in the strategy quadrant and give your organisation common understanding for ultimate clarity in communication.
SELECT YOUR PLAY
There are set plays for moving around the quadrant. Calculate implications of any given play on your top line growth, cost of investment and use of resources before you pivot your business.
CREATE A CLEAR PLAN OF ACTION FOR MANAGERS TO IMPLEMENT
Turn your transformation strategy into actionable projects and tasks. Assign responsibility, unify your people and bring your plans to life.